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Values are the Heart of the Matter

© 2002 By David Batchelor

Your values are what makes you tick. Your values are the seat and source of your wants and desires. Yet most people don't really think about their values - or the values of others - even when they're considering what it takes to be successful.

Our values are the wellspring from which comes all that we want in life, everything we seek and search for. Our values are the source of who we think we are.

Let me give you an example of a value.

One of the most powerful values many, many people share in our world today is belonging. People want to belong, to be part of what's going on and what's happening.

I'm in the business of Network Marketing Sales, and although most people seem to get into this business for the money, or for the time freedom a home-based, self-employed business like mine offers, I've found that the majority of men and women entering this industry do so to belong to something important and fun.

The social aspect of Network Marketing is very important to people - yet most Networkers don't seem to appreciate it consciously.

Values are so intrinsic to who we are that it's not really a matter of values being something we choose to have. It's almost as if we are revealing that they are the values that have us.

Values are that compelling.

Values motivate us. And when we find our values not being respected by certain people or institutions, we "disappear" them (those people and institutions, that is).

What do you suppose is at the heart of the high divorce rate in the West? What do you suppose would happen to the institution of marriage if all the he's and she's respected and empowered each other's values? Yet how many husbands and wives really, truly know with clarity what each other's values are?

Values are the bottom line.

So, what are your values? What qualities do you most admire and most want to experience and express in your life?

All of our values matter, even the most seemingly superficial of them. However, the real power lies in those values I call "Essential."
Essential values are ones which have nothing else inside them - like prime numbers, which can't be divided any further. You could call them "Source" values. They are really "the heart of the matter."

Let's look at money as an example.

Suppose you decide that "having money" is a value for you. Fine. Now, ask yourself this: "When I have money, what will it bring me?" If you can answer that question with something other than money, then money itself is not an essential value. Look deeper.

You might say money will bring you a house, a new car, travel, education for your kids, and whatever else. Again, fine. Now, when you have any one of those, what will that bring you?

I'm asking you to be a bit serious and even rigorous about doing this questioning. Your answers will probably surprise you - and please you, too.

For instance, if you say you want money to have a new house, and then you ask, "If I could have that new house, what would that bring me?" you might answer, "Security for my family." Or perhaps, "Peace of mind," or "Prestige." Now you're getting down to essential stuff, the stuff dreams and success are made of. And the fascinating thing is that money itself is rarely - I'm tempted to say never - a truly Essential Value.

Nobody really wants the Midas touch - but many of us do want Freedom, Adventure, Fun, Recognition, Appreciation, Belonging, Independence, Creativity, and so forth.

Make a list now of the top five values you have in your life, and keep asking yourself clarifying questions until you have no more answers and have gotten down to the essence of each of those values.

• Value 1
• Value 2
• Value 3
• Value 4
• Value 5

Sometimes - in fact, more often than not - you can't get to these values all by yourself. You may want to do this process with someone else and have him or her ask you questions to bring out the essence of your values.

Plato wrote, "The truth is revealed in dialogue." He was so right.


David Batchelor has written numerous articles focusing on Tips, Strategies, Tools and how-to's for creating
the Ultimate Home Based Business. To Subscribe to his e-zine please go to:
http://www.netmarkpro.com/djb


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